WHAT IS SOJU?
When Koreans want to have fun, soju is always included. Distilled in the country for hundreds of years, low-proof “Korean vodka” is the most important guest at social gatherings, parties, and celebrations. Some sojus have fruity notes; others are described as milky. But almost all sojus are sweet – sometimes intensely so.
These days, most sojus are mass-produced and mixed with artificial flavorings, sweeteners, and other tongue-twisting chemicals. The result is what you might expect: an overly processed, sickly sweetened beverage with a lingering, unpleasant aftertaste. This is far removed from the original Korean drink.
When we moved to New York City as old college friends, Koreatown quickly became our watering hole. West 32 Soju is inspired by our time on West 32nd Street, sitting around a table hanging out with our friends, late into the early morning. We knew we could capture that social experience and the essence of Korean soju in an all-natural, better-tasting, superior soju. We are confident you will enjoy it as much as we do.